Search engine optimization (SEO) is one of those hot-button topics that can get some people pretty riled up. Yet once you’ve gotten your feet a bit wet and gain a decent grasp of what it’s all about (and trust me, this takes time), it’s really not so complicated.
Whether you’re a writer, marketer or simply a spectator in the SEO and Internet marketing space; you hear the phrase “content is king” constantly. Some roll their eyes at the phrase. To others, it’s their credo.
I can honestly say that I have never clicked on an ad-banner or text-link with the intention of buying something. Very few times have I clicked an ad intentionally, and if I did it was simply out of curiosity to see what the ad was trying to sell. I’d have to imagine that such “curiosity [...]

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