I don’t know about you, but I’m fascinated by the weird world of e-celebrities and Internet trainwrecks.
What can I say? Let’s call it a guilty pleasure.
Yet the more time I spend (read: waste) on sites like YouTube, the more I question the concept of “quality content” altogether.
Are “Likes” and shares truly the measuring stick for quality? Does a fierce flame-war in the comments section mean that you’re doing something right?
Although comparing the world of viral videos to written marketing content may be apples and oranges, you would think that we play by similar rules when it comes to content, right?
We strive to be creative. We want engagement and exposure. The list goes on.
But here’s the question: how do we assess quality in an era where our feeds are flooded with a constant stream of clickbait and low-effort content?