Constantly on the hunt for the new marketing reports and statistics?
Hey, same here.
Because if you’re a B2B content writer, you can’t cite outdated data.
That’s why I put together this list of up-to-date B2B marketing reports for 2021 and beyond.
From advertising trends to consumer surveys and beyond, this list covers a bit of everything.
Coupled with my list of places to find B2B marketing statistics, you shouldn’t have to worry about scrounging for stats anymore.
And with that, let’s dive in!
1. Gartner Marketing Data and Analytics Survey 2020
Key statistic: Only 54% of marketing decisions are influenced by analytics (and on the flip side, a staggering 46% of marketing decisions are made without any analytical data).
2. The CMO Survey February 2020
Key statistic: Marketers expect customers at large to place a greater emphasis on relationships (40%), whereas pressures for lower price points have dropped by 41%.
3. The State of Local SEO Industry Report 2020 (Moz)
Key statistic: On-page SEO elements are overwhelmingly the number one factor when it comes to generating organic search results as of 2020.
4. Sprout Social Index Edition XVI: Above and Beyond (2020)
Key statistic: Only 56% of marketers actually use their social media data to learn more about their target audience.
5. Adobe 2020 Digital Trends Report
Key statistic: Social media engagement and analytics were among the top three digital advertising priorities for CX leaders (28%) and mainstream companies (32%), beating out the likes of content marketing and marketing automation.
6. Salesforce State of Sales Report (2020)
Key statistic: 88% of sales reps note that recent economic conditions make it important to anticipate customers’ needs when speaking to them.
7. Yellow Social Media Report (2020)
Key statistic: 48% of consumers state that they take “no notice” of ads on social media.
8.The State of Performance Marketing (Ascend2)
Key statistic: “Creating a comprehensive strategy” represents the top challenge for marketers (48%) executing paid campaigns.
9. The 2020 Customer Communications Review (RingCentral)
Key statistic: 50% of consumers say that it’s “important” to speak to a company rep on the phone prior to making a $1,000+ purchase.
10. Connect the Dots 2021 (GWI)
Key statistic: Tales of bad customer service represent the top concern (60%) for consumers considering buying from a brand for the first time.
11. State of CRM Data Management 2020 (Validity)
Key statistic: Only 35% of companies are “satisfied” (or “very satisfied”) with their lead-to-customer conversion rates.
12. Fall 2020 State of Email Report (Litmus)
Key statistic: 66% of email marketers say that they lack the proper resources to pull off personalized campaigns.
13. Animalz Content Marketing Benchmark Report 2020
Key statistic: Organic research represents the fastest-growing channel (9% per month) for SaaS company blogs.
14. 2020 SaaS Management Benchmarks (Zylo)
Key statistic: Companies now maintain a massive 651 SaaS applications on average.
15. B2B Content Marketing Benchmarks 2021 (CMI)
Key statistic: Content creation is overwhelmingly the most outsourced activity (86%) among businesses that lack an in-house content team.
16. The 2020 State of Conversion Optimization Report (CXL)
Key statistic: Buy-in from decision-makers remains the top challenge for organizations looking to invest in conversation optimization (24%).
What are your go-to B2B marketing reports?
Again, you really can’t have too many stats on hand as a content writer.
Make a point to bookmark these B2B marketing reports to keep your blog posts timely and totally up-to-date for 2021.
Any other reports or case studies I should check out? Let me know on Twitter, comment below or shoot me an email.
This post was last updated on 12/28/2020.
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