Constantly on the hunt for the new marketing reports and statistics?
Hey, same here.
Because if you’re a B2B content writer, you can’t cite outdated data.
That’s why I put together this list of up-to-date B2B marketing reports for 2021 and beyond.
From advertising trends to consumer surveys and beyond, this list covers a bit of everything.
Coupled with my list of places to find B2B marketing statistics, you shouldn’t have to worry about scrounging for stats anymore.
[Read more…]
If you’re marketing blogger, your content needs to be example-heavy.
As noted in my breakdown of beatable B2B blog content, thin posts often fail to show their work.
And on the flip side, top-performing posts are brimming with digital marketing examples to illustrate their talking points.
The problem? Many bloggers unfortunately pick from the same pool of examples over and over.
[Read more…]
Worried that you’re making, like, all the B2B blogging mistakes?
Relax. It’s natural to stress out if you’re running a blog.
I mean, you’re responsible for juggling a lot of moving pieces, right?
From researching keywords to conducting competitive analysis, there’s a ton to do before you even get to put pen to paper.
Listen: missteps happen from time to time. Minor details of your blog are easy to overlook when you’re handling so many tasks and responsibilities.
The problem? Those small errors can snowball into bigger headaches that hurt your search rankings and overall credibility over time.
[Read more…]
“Oh boy, I can’t wait to read this 3,000-word feature breakdown post!”
Said nobody ever.
Just kidding. I mean, some of us are totally stoked to read (and write!) about SaaS.
But unless your audience is working in SaaS themselves, getting people excited about software is often an uphill battle.
This is especially true when it comes to blog posts.
[Read more…]
Let’s be honest: most B2B blog content is sub-par.
And if you’re wondering why the average post leaves a lot to be desired, there is no “right” answer.
Maybe it was put together by someone in-house who considers themselves a sales or marketing expert but not much of a wordsmith.
Or perhaps it was written in a rush without long-term promotion, optimization or readability in mind.
Either way, there’s a lot of noise out there.
[Read more…]
When it comes to marketing channels, SaaS brands are spoiled for choice.
Webinars. In-person events. How-to videos and live demos.
And that doesn’t even scratch the surface of how modern companies win and convert leads.
This begs the question: does old-fashioned blogging still make sense for SaaS companies in 2021 and beyond?
[Read more…]