Brent Barnhart | B2B Content Writer

Services + FAQ

Below is a breakdown of my B2B content writing services, processes and frequently asked questions.

  • Long-form content: blog posts, how-to guides, complex topic breakdowns, listicles and ebooks.
  • Content refreshing: rewriting posts, optimizing outdated content and repurposing case studies into posts.
  • B2B ghostwriting: all of the above but without my byline.

Topics and areas of expertise: B2B SaaS and martech, social media, marketing trends, B2B marketing and sales, project management, email marketing, ecommerce and CRM.

Long-form content (blogs, how-to guides, lists and e-books)

  • Example-rich, in-depth posts (~1,500+ words) crafted to engage and educate your target audience.
  • SaaS tool breakdowns and “best of” app posts — perfect for positioning and SEO.
  • Actionable advice and resources that provide actual value to readers.
Ideal for: SaaS brands, enterprise companies and high-level marketing publishers.
“What does it look like in action?”
“What’s your process?“
  • You provide a content brief that breaks down the key details I need to write the post. This includes: goals, target audience, SEO requirements, keywords and word count.
  • After reviewing the brief and agreeing upon a deadline, I’ll kick off my outlining process. This involves gathering examples, statistics and research for the initial draft. 
  • I write the draft. Prior to the deadline, I may provide updates or ask for clarification on talking points. I’ll leave notes, comments and suggestions in my draft to keep things moving.
  • I submit the draft. With most clients, this is done through Google Docs. I’ll also share a summary of my work and additional notes in your project management tool of choice.
  • If necessary, you provide feedback and highlight edits to be made. I usually make changes within a business day. If more complex revisions are needed, we’ll update the deadline for the new draft.
  • I submit the final draft for approval. After I get a thumbs up from you, we move on to the next post!

Content refreshing, rewriting and repurposing

  • Complete rewrites of outdated, underperforming or unoptimized blog posts.
  • Repurposing of existing marketing materials (ex: case studies, slideshows) into blog content.
  • Refreshing of published posts that need a boost — updated search intent, examples and statistics.

Ideal for: B2B SaaS brands looking to revamp their blogs, reposition themselves and boost search performance.

“What does it look like in action?”
  • These rewritten ARPU and MRR glossary pages (both now rank page one for their target keywords)
  • This refreshed post now receives ~74,000+ organic visitors monthly (ranks #1 for its target keyword)
  • Newly refreshed post, ~40,000 organic monthly visitors, ranks #1 for its target keyword (report below)
“What’s the process?“

I follow a similar process for content refreshing as I do for blog writing. Two quick notes:

  • For content repurposing, you’ll provide the information necessary to convert existing marketing materials (like case studies) into a blog-friendly format. Beyond the materials themselves, I might ask for: quotes, interviews, data points and screenshots.
  • For refreshes or rewrites, I also request a short summary of what you hope to accomplish with the updated post. For example, why is a rewrite necessary? Is the post not actionable enough? Does it lack your brand voice? What should be kept from the previous post (if anything)? 

B2B ghostwriting (long-form blog posts and leadership content)

  • Ghostwritten blog posts for marketing publications or agencies working with SaaS brands.
  • Leadership-level writing that positions you and your clients as industry experts (see publications below).
  • My planning process reduces revisions: confirm your talking points and tone of voice before the first draft.
Ideal for: High-level marketing agencies and SaaS brands that want bylines for employees or C-level executives.
“What’s the process?“

I follow a similar process for ghostwriting as I do for writing blog posts. If requested, I will provide you with a detailed outline prior to my initial draft. If you’re attributing ghostwritten a post to your company’s team versus a specific person, an outline usually isn’t necessary. That’s because I treat the post as I normally would (minus my byline).

Interested in working together? Contact me or check out my portfolio for more examples of my work.

Frequently asked questions (FAQ)

“Who are your ideal clients? Who do you want to work with?”

SaaS brands (from startup to enterprise), B2B blogs and high-level marketing agencies that:

  • Have an established blog and defined content strategy
  • Provide detailed content briefs
  • Assign work within a project management platform
  • Streamline communication for feedback and revisions 
  • Intend to work together long-term 
  • Understand the value of in-depth content (and have the budget to create it)
  • Set reasonable deadlines (and respect my schedule as a freelancer)
“What does your client process and approach to collaboration look like?”

Here’s the rundown of how I kick things off with new and prospective clients:

  • We talk via email, discussing your content needs and whether I’d be a good fit. If you’re serious about working together, I’m happy to speak on the phone or over Zoom.
  • If necessary, I’ll complete a test project (typically a one-off blog post) at my standard rate.
  • From there, we hash out the details of working together (# of posts per month, rates, communication expectations, etc). After a digital handshake, I’ll sign any documents you need to get things moving.
  • You invite me into your project management tool of choice and introduce me to who I’ll be working with. From there, we’re ready to rock’n’roll.

And in case you missed it, here’s how I collaborate with clients on content:

  • You provide a detailed content brief that highlights the key details I need to write a top-tier post.
  • After reviewing your brief and agreeing upon a deadline, I’ll begin my outlining process.
  • Then, I write the draft! If I have any questions, I’ll touch base with you. Otherwise, I’ll stay busy writing.
  • I submit the draft to you and share a summary of my work.
  • You provide feedback and highlight necessary revisions. For most revisions, I’ll follow up within a business day. If complex revisions are required, we’ll agree upon a new deadline for the next draft. 
  • I submit the final draft for approval. Done!
“What’s your typical turnaround time? Current bandwidth?“

I prefer to work with clients on a “[x] posts per month” basis with topics assigned at the beginning or end of each month. Most clients schedule my work at least three to four weeks in advance. For long-form content, I ask for a minimum of two weeks’ notice for any given project.

That’s because the types of posts I write require serious planning. The process of gathering examples, researching competing content and outlining a post is arguably as important as the writing itself.

And as a result, you get deep dives instead of surface-level content.

Also, I try to maintain a healthy work-life balance and appreciate when clients do the same. “Rush” assignments and endless projects with no deadline don’t really work for me, sorry.

Although I maintain a full-time schedule, I’m always exploring new opportunities. Don’t hesitate to reach out and confirm my availability. Even if we can’t make it happen now, we can discuss opportunities to work together in the future.

“What tools do you use?”

Honestly, my personal tech stack is pretty minimal. That said, here are some tools go-to tools for client work:

  • Google Docs and Loom (for collaboration and feedback)
  • Clearscope, Frase, SurferSEO and CoSchedule’s Headline Analyzer (for content optimization)
  • Trello, Asana, JIRA and Teamwork (for project management)
  • Slack (for team chat) 
  • Grammarly and Hemingway Editor (for proofreading)
  • Keyword and SEO reports from Ahrefs and SEMrush
“Do you do SEO?”

I’m a content writer first and foremost. I let my clients handle the technical side of SEO.

I have 10+ years of learning SEO best practices and putting them into action. That includes naturally integrating keywords into posts, uncovering internal linking opportunities and crafting search-friendly content that people actually read. I’m familiar with the tools of the trade, too (see above).

“What are your rates?”

The short answer? It depends.

My rates vary depending on the scope of any given project. Details such as word count, format and whether I get a byline factor into pricing.

For reference, I bill most of my clients between $1,500 to $2,400 for multiple blog posts per month. 

“How do you prefer to get paid?”

Direct deposit is ideal. Third-party payment platforms (like Bill.com) work, too. I’ll accept PayPal and wire transfers if absolutely necessary.

I invoice clients after the completion and final approval of my work, usually at the end of the month. I prefer to get paid within two weeks of my work, but acknowledge that net 30 terms seem to be the norm right now.

“Where are you based?”

Orlando, Florida.

“Do you have a degree?”

Yep. BA in English (with minors in Writing and IT) from the University of Central Florida (UCF). 

“What do you do when you’re not writing?”

Chances are I’m strumming a guitar, working on synth music, reading fiction or replaying a video game from the nineties.